Gentle on Baby’s Skin and Your Budget – Don’t Miss Out!
Reusable Nappy Week BIG SALE!
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Justa - The Pocket Nappy
Regular price £6.00 GBPRegular priceUnit price / per£6.00 GBPSale price £6.00 GBP -
All In Two Part Reusable Cloth Nappies – Eco-Friendly & Ultra-Absorbent
Regular price £16.50 GBPRegular priceUnit price / per -
The Cloth Nappy Wrap - Our Unpocket® Reusable Nappy Cover
Regular price £8.00 GBPRegular priceUnit price / per -
Tri-Fold/ Pre-Fold 8 Layer Hemp Cloth Nappy Inserts
Regular price From £8.50 GBPRegular priceUnit price / per£42.50 GBPSale price From £8.50 GBPSale
Rooted in Care, Designed for Life
We’re more than just a store—we’re a community that believes in making smart, sustainable choices for families and the planet. From eco-conscious baby essentials to everyday bags and reusable drinkware, every product is handpicked with love, quality, and purpose in mind. Whether you're preparing for parenthood or embracing a low-waste lifestyle, we’re here to support you every step of the way.

Unlock Smart Play with Our Exclusive Collection.
Discover a handpicked range of toys designed to spark joy and imagination—without compromising safety or sustainability. Made with non-toxic materials and mindful craftsmanship, our collection supports your baby’s development while caring for the planet. Because playtime should be as pure as their giggles.
The One Stop Parenting Shop
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Reusable Cloth Nappies for Every Need
Whether you’re looking for a daytime solution, heavy-duty overnight coverage, or just...
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Breastfeeding & Nursing Essentials
Embrace your breastfeeding journey with our eco-friendly nursing essentials, designed to keep...
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Baby Shower Gifts & Games
Make your baby shower (or any celebration) extra special with our curated...
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Overnight & Heavy Wetter Cloth Nappies
Maximise absorbency and comfort with our Overnight & Heavy Wetter Cloth Nappies—perfect...
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Wooden & Soft Baby Toys – Early Learning & Fun
Discover our curated range of wooden and soft toys, each crafted from...
Carry & Sip Sustainably
Ditch the disposable. Discover reusable drinkware and everyday bags that blend style, function, and eco-conscious living. Perfect for busy parents, mindful sippers, and anyone who loves smart, sustainable choices.

Pink Baby Changing Backpack Bag - Strawberry Fields
Sweet Style, Serious Function
Meet the Strawberry Fields Changing Backpack—a perfect blend of charm and practicality. With plenty of pockets, insulated bottle compartments, and a comfy fit, it’s designed to keep you effortlessly organized while turning heads with its soft pink style.

Stainless Steel Insulated Kids’ Water Bottle with Handle and Straw
Sip, Smile, Repeat
Keep drinks cool and little hands happy! Our stainless steel insulated water bottle is designed just for kids—with a built-in straw, easy-carry handle, and mess-free lid. Durable, safe, and perfect for school, play, or on-the-go adventures.

Hospital Bag for Maternity & Beyond Carryall Bag
The Only Bag You’ll Ever Need
From hospital stays to daily errands, this spacious carryall bag is built to handle it all. Designed with new moms in mind—but perfect for everyone—it's the ultimate blend of style, function, and reliability. Pack it, grab it, and go confidently into whatever life brings.
⭐ Customer Reviews ⭐
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★★★★★ Emma L Info: New mom & cozy blanket collector
"The bear baby blanket is unbelievably soft and cuddly! My little one falls asleep instantly with it. The design is adorable, and the quality feels premium. Definitely a must-have for any nursery!" -
★★★★★ Chloe M. Info: Mom of a 6-year-old
"We got both the school bag and the kids’ water bottle—and I’m so impressed! The bag is lightweight, super cute, and fits everything my daughter needs for school. The bottle is just as amazing—no leaks, easy to carry, and keeps her water cold all day. Such great quality and perfect for busy school mornings!
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★★★★★ Olivia J. Info: Preschool teacher & mom of three
"The wooden transport toys are a huge hit in our home and classroom! The quality is excellent—sturdy, smooth edges, and beautifully painted. They spark so much imaginative play, and I love that they’re made from natural materials. Definitely a timeless toy worth having!"
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★★★★★Rebecca s Info: Eco-conscious mom of two
"I was nervous to switch to reusable nappies, but these made it so easy! They’re super soft, absorbent, and wash up beautifully. No leaks, no irritation—just peace of mind knowing I’m reducing waste and keeping my baby comfortable. I’ll never go back to disposables!"
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Eco-Friendly
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Kind To Skin
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Sustainable
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Color Safe Dye
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Naturally Soft